Privacy Policy

Farm to Table NORICHIE (hereinafter "we," "us," or "our") considers the protection of our guests' personal information an important responsibility. We comply with Japan's Act on the Protection of Personal Information and other applicable laws, and handle personal information appropriately in accordance with the following policy.

Business name: Farm to Table NORICHIE Operator: Kimoto Seinikuten (木元精肉店), owned by Chieko Kimoto Address: 107-3 Kumanoda, Nishiarai, Nishiki-machi, Semboku-shi, Akita 014-0514, Japan Contact: The inquiry form on this website (FAQ & Contact page), or by phone at +81-187-47-2948 (9:00–17:30 Japan Standard Time)

1. Personal Information We Collect

We collect the following personal information:

• Information you provide when contacting us: Your name, email address, phone number (optional), country or region of residence, and the content of your inquiry
• Information about your use of this website: Information collected through cookies and similar technologies, such as pages viewed, time spent on the site, device type, and approximate location (only if you have consented to the use of cookies)
• Information related to your stay: Booking information we receive from booking platforms and our direct booking system, and the details recorded in our guest register (see "4. Personal Information Related to Your Stay" for details)

2. Purposes of Use

We use the personal information we collect only for the following purposes:

• Responding to your inquiries
• Managing your reservation, communicating with you, and providing information about your stay
• Fulfilling our legal obligations, such as preparing and keeping the guest register
• Responding to emergencies
• Analyzing how this website is used and improving our services

3. About Bookings

We do not accept reservations directly on this website. Reservations are made through online travel agencies such as Airbnb, Expedia and Booking.com (hereinafter "Booking Platforms"), or through our direct booking system, Tabichat Engine, provided by NinNin Co., Ltd. (Japan).

Information you enter on a Booking Platform is handled in accordance with that platform's own privacy policy. We entrust the handling of reservations made through Tabichat Engine to NinNin Co., Ltd. and supervise the company appropriately.

4. Personal Information Related to Your Stay

Once your booking is confirmed, we receive the information needed to prepare for your stay (such as the name and contact details of the person who made the booking, dates of stay, and number of guests) through the Booking Platform or Tabichat Engine. In addition, as required by Japan's Hotel Business Act, we prepare a guest register (name, address, and contact details) at check-in. For foreign guests who do not have an address in Japan, we ask for your nationality and passport number, and we keep a copy of your passport.

We use this information only within the scope of "2. Purposes of Use." The guest register is kept for three years as required by law and is then disposed of appropriately.

5. Cookies and Google Analytics

This website uses Google Analytics 4 (GA4), provided by Google LLC, to analyze website usage. GA4 uses cookies to collect information such as pages viewed, time spent on the site, device type, and approximate location. This information does not include anything that directly identifies you, such as your name or email address.

GA4 measurement takes place only if you consent to the use of cookies through the banner displayed on this website. You can change your choice at any time via "Cookie settings" at the bottom of the page. You can also stop measurement by disabling cookies in your browser settings or by using the "Google Analytics Opt-out Browser Add-on" provided by Google.

For details on how Google handles data, please refer to Google's Privacy Policy.

6. Use of External Services

This website uses the following external services:

• Google Forms (Google LLC): Used to receive inquiries. The information you enter is stored on Google LLC's servers (including servers in the United States).
• Google Maps (Google LLC): Used to display access information. When the map is displayed, Google may collect information about your browsing.
• Instagram (Meta Platforms, Inc.): We provide a link to our account. Information on the linked site is handled in accordance with that company's policies.

7. Disclosure to Third Parties

We do not provide your personal information to third parties except in the following cases:

• When you have given your consent
• When required by law (including inquiries from the police, public health centers, and similar authorities)
• When it is necessary to protect a person's life, body, or property and it is difficult to obtain your consent
• When we entrust the handling of personal information to a service provider, as described in "3. About Bookings"

8. No Use for Advertising

We do not run advertising, and we never use your personal information for advertising purposes or sell or share it with third parties for advertising.

9. Retention Periods

• Inquiry content: Deleted within three years after we finish responding
• Guest register: Kept for three years as required by law, then disposed of
• Website usage data collected through Google Analytics: Kept for 14 months, then deleted automatically

10. Security Measures

We take the following measures to prevent the leakage, loss, or damage of personal information:

• Organizational measures: We have appointed a person responsible for handling personal information and clearly define the scope of information handled and who handles it.
• Personnel measures: We inform and instruct those who handle personal information on how to handle it appropriately.
• Physical measures: Documents such as the guest register and passport copies are stored in a place that can be locked.
• Technical measures: For information managed online, we limit who can access it and take measures against unauthorized access, such as password management and two-step verification.
• Understanding the external environment: Inquiry information is stored using the services of Google LLC, which has servers in countries including the United States. We take security measures based on an understanding of the personal information protection systems of the United States.

11. Requests for Disclosure, Correction, Suspension of Use, etc.

You may request disclosure; correction, addition, or deletion; suspension of use or erasure; suspension of provision to third parties; and disclosure of records of provision to third parties, with respect to your personal information held by us.

• How to make a request: Please contact us via the inquiry form or by phone.
• Identity verification: To confirm that the request is made by you, we may ask you to verify your identity, for example by matching your registered email address.
• Fees: Free of charge.
• Response: We will review your request and respond without delay. If we are unable to comply due to legal reasons, we will inform you of the reason.

12. Complaints and Inquiries

Please direct complaints or inquiries regarding the handling of personal information to the "Contact" details at the top of this page.

13. Scope

This Privacy Policy applies to personal information handled in connection with this website (norichie.com) and stays at our property. It does not apply to external linked sites, including Booking Platforms.

14. Additional Information for Guests in the EEA and the UK

If you are in the European Economic Area (EEA) or the United Kingdom, the General Data Protection Regulation (GDPR) or the UK GDPR may apply to our handling of your personal information. In addition to the sections above, the following applies.

(1) Controller The controller of your personal information is the operator named at the top of this page. You can contact us using the "Contact" details at the top of this page.

(2) Legal bases for processing

• Managing your reservation, responding to your inquiries and communicating with you about your stay: performance of a contract with you, or steps taken at your request before entering into a contract
• Preparing and keeping the guest register, including passport copies: our legitimate interest in complying with the Japanese laws that apply to us
• Responding to emergencies: protection of your vital interests or those of another person
• Website analytics (Google Analytics 4): your consent, given through the cookie banner

You may withdraw your consent at any time through "Cookie settings" at the bottom of the page. This does not affect the lawfulness of processing before the withdrawal.

(3) Retention We keep your personal information only for the periods described in "9. Retention Periods."

(4) Your rights In addition to the rights described in "11. Requests for Disclosure, Correction, Suspension of Use, etc.," you have the right to access your personal information, to have it rectified or erased, to restrict or object to its processing, and to data portability. Requests are free of charge, and we will respond within one month.

(5) International transfers We are based in Japan. The European Commission and the UK government have recognized Japan as providing an adequate level of protection for personal information. Information stored with Google LLC may be transferred to the United States. For such transfers, we rely on the safeguards provided by Google, such as standard contractual clauses and certification under the EU-U.S. Data Privacy Framework.

(6) Complaints to a supervisory authority You have the right to lodge a complaint with the data protection authority in the country where you live or work. We would appreciate the chance to address your concerns first, so please contact us using the "Contact" details at the top of this page.

15. Changes to This Policy

We may revise this Policy in response to changes in laws, our operating structure, or other circumstances. When we revise it, we will post the updated Policy on this page and update the "Last updated" date.

In the event of any discrepancy between this English version and the Japanese version, the Japanese version shall prevail.

Established: May 18, 2026 Last updated: October 25, 2026